Pedestrian injury remains the second leading cause of injury-related accidental death among children ages 5 to 14.
Safe Kids Worldwide
and program sponsor FedEx Express created Walk This Way to teach safe behavior to motorists and child pedestrians and create safer, more walkable communities. Each October, coalitions in more than 100 U.S. cities host events on International Walk to School Day,
as part of the program. The program also supports Pedestrian Safety Task Forces which work to create safer communities for child pedestrians by making environmental improvements to high-risk locations. Additionally, Safe Kids conducts annual research to reveal the problems for child pedestrians, raising national awareness around this issue.